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Increase loan conversions and spend less money on leads with enterprise Lead Pipeline Tracking and Sales Lead Management software from the #1 leader in the mortgage industry:
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Mortgage Saving Without Refinancing

How Find Quality Internet Leads? PDF Print E-mail
Ask the Expert - Dave Hershman
Thursday, 23 August 2007 06:18

Q: I have used internet leads in the past. The quality of the leads seems to haveDave Hershman Portrait
gotten very poor. What companies can you suggest that have good leads at a reasonable price. Good leads are 1) fresh 2) sold less than 4 times 3) possibly scrubbed or verified 4) complete and accurate.

Paul Levin

A: Paul--good question. I have specialized in helping loan officers not use leads for many years through my training. But leads are part of the business. That is why I set up a special partnership with
HouseValues. Three reasons--

a. They are a public company and have the strength for a quality control program. They actually verify their leads through a separate program.

b. They offer choices--from exclusive to those that are sold more than once (but limited). Keep in mind that you can't prevent one person from signing up on three sites--ruining this goal. But at least the Company is doing what it says it will do.

c. They offer more than refinance leads which are used for a quick paycheck. They offer purchase leads. These leads take longer to work but have the potential to help your long-term business plan by delivering value to real estate agents.

That is what I teach--if you are going to use leads, use a quality company AND use the leads to expand your sphere and deliver value to your sphere. I am doing webinar on that topic on January 24th for HouseValues. Go to let them know I sent you. You will get on the list for notification of the seminar.


Ask The Expert is an exclusive feature of Origination Update. If you have a question on finance, sales, marketing or leadership you would like to ask—email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Dave Hershman is the leading author for the mortgage industry with eight books and several hundred articles to his credit. He is also head of OriginationPro Mortgage School, the most advanced comprehensive curriculum in the industry, and is a top industry speaker. For more articles by Dave, free marketing materials and a schedule of classes, visit

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