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Ask The Expert Brought to you by Dave HershmanHershman
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1. How Much Direct Mail?
(Ask The Expert/Ask The Expert)
Author : Dave Hershman
Q: I seem to be struggling with some of our loan officers about how much direct mail we need to send to get a good response.  In my humble opinion a 1% call rate on direct mail is good.  Can you offer any advice on these tw...
12/24/2007 | Read more...

2. How Find Quality Internet Leads?
(Ask The Expert/Ask The Expert)
Author : Dave Hershman
Q: I have used internet leads in the past. The quality of the leads seems to have gotten very poor. What companies can you suggest that have good leads at a reasonable price. Good leads are 1) fresh 2) sold less than 4 times 3) possibly scrubbe...
08/23/2007 | Read more...

3. HELOCS
(Ask The Expert/Ask The Expert)
Author : Dave Hershman
Q: It seems as though credit unions and national banks have access to different mortgage/HELOC programs than I do.  My clients are told by their bank that they can pull money out of their existing primary residence long before the 12 month seaso...
11/26/2006 | Read more...

  

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