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Spotlight Articles

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Spotlight Article (9/82)
Articles by Dave Hershman, Misc - Business, Misc - Mortgage, ...
 

 
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1. Managing In The Mortgage Maze
(Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman
I can still remember being promoted to manager of production at my mortgage company some twenty-five years ago (of course, I was 12 at the time…).  I had just produced and closed almost 600 loans in my first eighteen months on the street....
01/07/2008 | Read more...

2. Marketing Is A Journey Not A Destination
(Spotlight Article/Sales And Marketing)
Author : Ted Prodromou
Last year I spent most of the year learning how to drive traffic to my website. I started the year with absolutely no website visitors in January and finished the year averaging about 4000 unique visitors per month. Through the process of trial and e...
12/24/2007 | Read more...

3. Maximize Sales by Using Marketing $$ Smarter
(Spotlight Article/Sales And Marketing)
Author : Brad Cooper - Loan Officer Success
The biggest mistakes loan originators make in advertising is spending a disproportionate amount of their marketing budget on lead generation and neglecting the most important stage in the marketing funnel which is lead conversion. On the surface, ...
03/29/2007 | Read more...

4. Make 2007 A Memorable Year
(Spotlight Article/Taxes, the New Year, and Planning)
Author : Brad Cooper
Happy New Year! How time passes by when we are having fun. I cannot believe we are celebrating 2007. I find this time of the year refreshing and rejuvenating for my personal life and business life. Until the past few years I set goals ...
01/29/2007 | Read more...

5. Mortgage Cycling: Advantages and Disadvantages
(Spotlight Article/Misc - Mortgage)
Author : Richard Pettinger
Mortgage cycling has recently been marketed as a unique way to pay off your mortgage early and build up equity at the same time. The basic premise behind mortgage recycling however, has actually been used before. The main idea is that you make add...
01/10/2007 | Read more...

6. Mortgage Relief, Short Sales and Taxes
(Spotlight Article/Taxes, the New Year, and Planning)
Author : Dan Lewis
As the real estate market has changed in the last year, many homeowners are starting to have problems meeting their mortgage. Short sales are touted as a solution, but you must consider taxes before doing it. Mortgage Relief, Short Sales and Tax...
12/14/2006 | Read more...

  
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