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Spotlight Articles

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Index arrow Spotlight Article
Categories :
Articles by Dave Hershman, Misc - Business, Misc - Mortgage, MPN News Team, Niches, Other, Real Estate, Sales And Marketing, Taxes, the New Year, and Planning

 
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Results 41 - 50 of 83
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41. Maximize Sales by Using Marketing $$ Smarter
(Spotlight Article/Sales And Marketing)
Author : Brad Cooper - Loan Officer Success
The biggest mistakes loan originators make in advertising is spending a disproportionate amount of their marketing budget on lead generation and neglecting the most important stage in the marketing funnel which is lead conversion. On the surface, ...
03/29/2007 | Read more...

42. Synergy At The Settlement Table
(Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman
In no place within mortgage originations sales do I find Woody Allen’s adage—90% of life is just showing up—more relevant than visits to the settlement table (or signing table, if you are in the western part of the count...
03/20/2007 | Read more...

43. Reverse Mortgages...Another Record Year, And We’ve Only Just Begun
(Spotlight Article/Niches)
Author : Sue Haviland, CSA
As predicted, it’s another recording breaking year for reverse mortgage volume- it’s official. Over 76,000 reverse mortgages were written in fiscal 2006. In contrast to 43,121 loans in fiscal 2005, that’s a 77% increase. That&rsq...
03/07/2007 | Read more...

44. Anna Nichole Smith - Marketing Genius?
(Spotlight Article/Sales And Marketing)
Author : Ted Prodromou
You probably don't remember the last time you heard the words 'Anna Nichole Smith' and 'genius' in the same sentence. Odds are you probably never heard them in the same sentence. Was Anna Nichole Smith a marketing genius? Let's look at some facts and...
03/07/2007 | Read more...

45. Why did 2006 Pass with NO meaningful Progress made?
(Spotlight Article/Taxes, the New Year, and Planning)
Author : Brad Cooper
Because you didn’t have a coach!! I find, when talking with fellow loan officers that this was THE BIG AHA of 2006…coaching!!! It was for me and I’ll bet that most Mastermind and Platinum coaching members would say the same t...
02/27/2007 | Read more...

46. Letter From MPN Editor - from Week of Feb 19, 2007
(Spotlight Article/MPN News Team)
Author : Richard Lazovick and the MortgagePro News Team
Hello, Last week was Valentine's day and my wife's birthday - two events I should nev...
02/27/2007 | Read more...

47. Communicating Your Core Marketing Message
(Spotlight Article/Sales And Marketing)
Author : Robert Middleton
I was recently working with a client on a marketing project (a title for a book on personal growth) and in the process I discovered this model for growth and change: You have a problem that you are getting tired of living with. You ...
02/06/2007 | Read more...

48. A Lesson from The Track
(Spotlight Article/Niches)
Author : Jon Esposito
How A Horse Can Teach You A Little Something About Business. And Yourself. My real passion is horse racing. When I am not spending time with my family, originating mortgages or working with my mastermind coaching group, I can usually be found a...
02/06/2007 | Read more...

49. How do you make EVERY POTENTIAL CLIENT in 2007 SAY YES!!
(Spotlight Article/Taxes, the New Year, and Planning)
Author : Brad Cooper
I’m so excited to make 2007 “THE BEST YEAR YET” and the only way to make this happen is to BELIEVE what you can Conceive! Once you do this, you CAN ACHIEVE. I absolutely and positively believe this to be the tru...
02/06/2007 | Read more...

50. Welcome to 2007, Please Exit to the Left
(Spotlight Article/Niches)
Author : Jon Esposito
How to Avoid Being Part of the Mortgage Industry Mass Exodus of 2007 A recent survey showed that there are 502,000+ residential loan officers working in America today. And most are headed for trouble. In fact, it is ...
01/29/2007 | Read more...

  
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