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Spotlight Articles

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Spotlight Article (9/82)
Articles by Dave Hershman, Misc - Business, Misc - Mortgage, ...
 

 
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Results 31 - 40 of 82
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31. Riches in Niches – Going Against The Grain
(Spotlight Article/Niches)
Author : Grant C. Robin - Nationally Recognized Mortgage Expert
Part IV in a series: Bankruptcy Borrowers Last year over 1 million households filed for personal bankruptcy protection. That breaks down to 80,000 new potential customers each and every month!...
06/12/2007 | Read more...

32. Riches in Niches – Going Against The Grain
(Spotlight Article/Niches)
Author : Grant C. Robin - Nationally Recognized Mortgage Expert
Part III in a series: The Small Commercial Niche "Success is dependent upon the glands -- sweat glands." ~Zig Ziglar Welcome to the third article about specializing in market niches, becoming known as the expert in yo...
06/04/2007 | Read more...

33. Riches in Niches – Going Against The Grain
(Spotlight Article/Niches)
Author : Grant C. Robin - Nationally Recognized Mortgage Expert
Part II in a series: The Reverse Mortgage Niche "Success is simply a matter of luck. Ask any failure." ~Earl Wilson, American newspaper columnist Rarely are people willing to put forth a modicum of effort to receive ...
05/30/2007 | Read more...

34. Are You Just Another Head of Lettuce?
(Spotlight Article/Niches)
Author : Brad Cooper
There they are in the produce aisle at the local grocery market. Heads of lettuce ready to be chosen by the consumer. Wait a minute – they all look the same. They are the same color, same size, same price, same packaging, and even marketed a...
05/08/2007 | Read more...

35. Reverse Mortgages…..Embrace Them Now…
(Spotlight Article/Niches)
Author : Sue Haviland - Reverse Mortgage Success
If you have been looking around lately, you’ve no doubt seen an increasing amount of press and other media coverage about one of the most innovative l mortgage products to ever hit the market. You see articles in newspapers, television comme...
04/16/2007 | Read more...

36. Why Do Rate Shoppers Shop?
(Spotlight Article/Niches)
Author : Jessika Ondrick - Loan Officer Success
One of the biggest frustrations we all have as loan officers is the constant bombardment of callers who want to know our rates, points and fees. In this article I will explain to you why they ask these questions and some strategies you can use to dea...
04/09/2007 | Read more...

37. Wow, The Power Of Niche Marketing!
(Spotlight Article/Niches)
Author : Richard Lazovick and the MortgagePro News Team
The other night, while watching TV I saw a special called Silver Spoon Bay Area and it made me realize what is really possible. How would you like to have a $10,000 diamond studded dinner for two or a $100,000 weekend getaway? What about being abl...
04/02/2007 | Read more...

38. Changing Times Create Abundant Opportunities for Those Willing to Adapt
(Spotlight Article/Niches)
Author : Ken Schreiber - Loan Officer Success
With interest rates on the rise and the real estate market slowing down, many mortgage professionals are contemplating a career change. “The refinance boom is over” I hear time and time again from friends that work for competing lender...
04/02/2007 | Read more...

39. Is the housing market really as bad as they say? The numbers don't lie, or do they?
(Spotlight Article/MPN News Team)
Author : Richard Lazovick and the MortgagePro News Team
What is really behind those statistics? Always Read the Fine Print. Last week we talked about new home and apartment construction and how they rebounded in February after a slide in January. This week the census Bureau released a report on New ...
03/29/2007 | Read more...

40. Maximize Sales by Using Marketing $$ Smarter
(Spotlight Article/Sales And Marketing)
Author : Brad Cooper - Loan Officer Success
The biggest mistakes loan originators make in advertising is spending a disproportionate amount of their marketing budget on lead generation and neglecting the most important stage in the marketing funnel which is lead conversion. On the surface, ...
03/29/2007 | Read more...

  
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