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Spotlight Articles

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1. Your Fortune is in the Follow Up!
(Spotlight Article/Sales And Marketing)
Author : Alexandria K. Brown
(Or, repeat, repeat, repeat your message!) Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn't. You know that people seeing your message just once wouldn&...
02/18/2008 | Read more...

2. Marketing Is A Journey Not A Destination
(Spotlight Article/Sales And Marketing)
Author : Ted Prodromou
Last year I spent most of the year learning how to drive traffic to my website. I started the year with absolutely no website visitors in January and finished the year averaging about 4000 unique visitors per month. Through the process of trial and e...
12/24/2007 | Read more...

3. 7 Steps to Launching a New Product, Program, or Service... for TONS of Sales
(Spotlight Article/Sales And Marketing)
Author : Alexandria Brown, aka "The eZine Queen"
When I teach one of my Online Success Blueprint Workshops, the section that gets my attendees most excited is when I walk them through an actual product launch. What's a launch? It's when you release a new product, program, or s...
12/11/2007 | Read more...

4. How Can I Close More Sales On My Website?
(Spotlight Article/Sales And Marketing)
Author : Bob Regnerus
How Can I Close More Sales On My Website? (Rather than trying to force your website to finish your sales, let it do what it’s good at: generating leads.)...
11/05/2007 | Read more...

5. 10 Rules for Direct-Response Marketing
(Spotlight Article/Sales And Marketing)
Author : Chris Hurn & Dan Kennedy
10 Rules for Direct-Response Marketing (Brokers can draw in more customers by focusing on the standards of direct marketing.) By Christopher Hurn, president, Mercantile Commercial Capital; and Dan Kennedy Let&rsq...
10/02/2007 | Read more...

6. Stop Answering the Same Questions!
(Spotlight Article/Sales And Marketing)
Author : Bob Regnerus
Stop Answering the Same Questions! (These tips can help your small-business owners make the most of their investments) By Bob Regnerus, "The Leads King" Is there anything more frustrating than having to...
09/25/2007 | Read more...

7. Maximize Sales by Using Marketing $$ Smarter
(Spotlight Article/Sales And Marketing)
Author : Brad Cooper - Loan Officer Success
The biggest mistakes loan originators make in advertising is spending a disproportionate amount of their marketing budget on lead generation and neglecting the most important stage in the marketing funnel which is lead conversion. On the surface, ...
03/29/2007 | Read more...

8. Anna Nichole Smith - Marketing Genius?
(Spotlight Article/Sales And Marketing)
Author : Ted Prodromou
You probably don't remember the last time you heard the words 'Anna Nichole Smith' and 'genius' in the same sentence. Odds are you probably never heard them in the same sentence. Was Anna Nichole Smith a marketing genius? Let's look at some facts and...
03/07/2007 | Read more...

9. Communicating Your Core Marketing Message
(Spotlight Article/Sales And Marketing)
Author : Robert Middleton
I was recently working with a client on a marketing project (a title for a book on personal growth) and in the process I discovered this model for growth and change: You have a problem that you are getting tired of living with. You ...
02/06/2007 | Read more...

10. 3 Mortgage Cold Calling Mistakes
(Spotlight Article/Sales And Marketing)
Author : Ari Galper
But surprisingly, constant rejection is avoidable. The real problem is that you may be using and old sales approach that triggers rejection from your prospects. He...
12/15/2006 | Read more...

  
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