The other night, while watching TV I saw a special called Silver Spoon Bay Area and it made me realize what is really possible. How would you like to have a $10,000 diamond studded dinner for two or a $100,000 weekend getaway? What about being able to drive a $170,000 552 HP Bentley one weekend a $240,000 590 HP Ferrari F430 the next weekend and $300,000 580 HP Lamborghini Murcielago the following weekend? This is all possible, if, like Olivia Hsu Decker, you sell $65,000,000 homes. Olivia discovered years ago that you need to find your niche. Hers is selling only the most expensive homes in the San Francisco bay area. In 2005, she sold $88,000,000 in real estate. She even has 2 mamoth chateaus in France to woo clients. Now clients and buyers come to her. You just need to find the right niche for you.

Two weeks ago we had a teleclass on that subject with special guest Jon Esposito. Jon talked about the 7 Essential Survival Tactics Every Loan Officer Needs To Know. These marketing methods are great for anyone in business. One of the key points that Jon made was the power of niche marketing. Find a niche no one else in your market area is fulfilling and that you love then become an expert in that niche. Do not try to be a jack of all trades and solve all problems for everyone. By focussing on your niche you will differentiate yourself from everyone else. You will be able to fill an unfulfilled need, charge more for your services, be able to spend more quality time with the customer and most importantly, be able to have more quality time with your family and friends. Focussing on the right niche really works.

Keep checking back, we will be talking a lot more about niches in the coming weeks and months.

(You can get a copy of Jon's report or listen to a replay of the teleclass using the links below.)

Cheers,
Richard Lazovick and the MortgagePro News team.

PS The dinner is at Alexander's Steakhouse in Cupertino, the getaway weekend is at the Fairmont Nob Hill in San Francisco, and to drive a plethora of luxury cars you can join Club Sportiva.

Jon Esposito's free report: 7 Essential Survival Tactics

Previous Teleclasses - Listen to Previous Teleclasses Now!!