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Note From The Editor:
Postage Rates Went Up, Send More Mail !
Are you not getting the new leads you want or need? Is your current marketing not providing the returns you were expecting? Are you losing old clients to your competitors? We all know the importance of staying in touch with past clients. You never know when that client will be ready for another transaction. Remember, the cost of... (Continued Below)
Marketplace: Mortgage Leads Do Not Work
News Headlines: The Latest Mortgage Related News Headlines
Teleclasses & Workshop: Announcements of the latest workshops and teleclasses.
Feature Article: Riches in Niches – Going Against The Grain
Part II in a series: The Reverse Mortgage Niche
How to Eliminate Competition, Become an Expert and Have Clients Chasing You by Focusing on Underserved Niches
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Riches in Niches – Going Against The Grain
Part II in a series: The Reverse Mortgage Niche
How to Eliminate Competition, Become an Expert and Have Clients Chasing You by Focusing on Underserved Niches
"Success is simply a matter of luck. Ask any failure."
~Earl Wilson, American newspaper columnist
By: Grant C. Robin
Rarely are people willing to put forth a modicum of effort to receive a double-modicum of reward. Even more rare is the person willing to put forth a measured amount of effort in a consistent, predictable manner in order to achieve a tangible goal. Like any discipline, the first step is often the hardest, the tallest, the most difficult. Are you still staring at that first step, wondering if you will slip and fall? One must search inside and ask if he wishes to succeed – or merely not to fail.
One of the most mysterious and least understood niches in mortgage lending is the Reverse Mortgage niche, also frequently – but not exclusively – known as the HECM (Home Equity Conversion Mortgage). Ok, now that you’ve seen it I bet you’re asking – what is it? And how can I benefit from it?
Read Full Story
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Postage Rates Went Up, Send More Mail !
Are you not getting the new leads you want or need? Is your current marketing not providing the returns you were expecting? Are you losing old clients to your competitors? We all know the importance of staying in touch with past clients. You never know when that client will be ready for another transaction. Remember, the cost of maintianing that client is cheaper and easier than getting a new one, and, most of all, you want to be there when they are ready so they do not go to your competition.
Whether you are trying to maintain contact with previous clients or get new ones, we all love the internet. What a great way to stay in touch for almost nothing. However, whether you are trying to maintain contact with past clients or are trying to get new ones you need to use several media formats. No one format will work for everyone. You want to live by the rule of three (or more). You always want three legs to stand on. That way, if one fails, which is bound to happen eventually, you still have at least two strong legs to stand on. Email is great because it is free and instantaneous. However, not everyone is tech savvy and with spam filters you never know what is getting through. Direct mail can great, as long as you differentiate it from junk mail. Faxes are great because everyone always reads a fax. There are many other options also, such as , creating a blog, advertising on TV, Radio or print media or even having your own TV or radio show. We will be going into more detail on the pros and cons of these alternatives and the best ways to take advantage of them in the future.
With postage rates recently increasing, now is a great time to focus on your direct mail campaigns. Yes, you read that correctly. Postage rates went up, so increase your mailings now. The reason is simple. Others see the rate increase and will reduce their spending to save money. In reality, the cost of the increase is almost negligible. Any increase you do now will be magnified by other people's pull back. Your campaigns will have a much greater impact. When doing direct mailings, you want to make sure that your mail gets open and read. Having something bulk in the mail works wonders. It does not matter what it is. Everyone is always curious to get a surprise and can't wait to see what is inside. Be creative and have fun with this. A hand written address, no company name on the return address and a crooked stamp also help. They make your mail look more personal and less like a mass mailing.
Here is a simple ROI (Return On Investment) test. Compare the cost of this mailing campaign to the income you will get from just one extra client. What if you got two? How great that would be!
To your success,
Richard Lazovick, editor MortgagePro News |
