In This Issue

Note From The Editor:
Start at the Beginning!
(...you have done all this work and spent a ton of money to get the client to come to you and POOF, they are gone!.)
In the last newsletter, I talked about getting referrals. Once you get that potential customer interested in your business, you want to make sure you do everything you can to make them a client. You have to start at the beginning. What a concept... Starting at the beginning.

As obvious as it sounds, this is very overlooked. Do not under estimate the value of... (Continued Below)

News Headlines: The Latest Mortgage Related News Headlines

Announcements:
- Supercharging your Blog! Live event in San Francisco!
- Private loans and how to get in the game!!

Feature Article: What is The GAP? Why am I Talking About It? (Part 2)
By Pete Bady

MPN Recommends: Tools for getting leads and increasing your in.come.

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Thrive Now Success Series presents ...

#1) Ted Prodromou's new Supercharging Your Blog!!

Live event in San Francisco !

Saturday April 26th 10 AM - 5 PM

This is an all-day hands-on training class where together we will create your blog and connect it
to high-traffic Web 2.0 websites so you'll get instant exposure on the internet.

One student from our last class increased her blog traffic from an average of 5 hits per day to over 150 hits a day, everyday by implementing just one of the tips she learned in the class. She's become an authority in her niche in just a few weeks and gets a steady flow of questions from her blog visitors. And of course sales are up!!

Learn more now


#2) Pete Brady's:

“…Discover Why You As a Loan Pro Should Be Making Private Loans…And How To Get In The Game!”

During Pete's Teleseminar, You’ll Discover:

* How To Get Started With Little or No Cash of Your Own
* Up To 17 different niche opportunities that make your clients hungry to borrow your money.
* Why Earning a 15% rate of return is for Grandma…You need to be “eyeing” 20-30% - even as much as 44% annually on Your Money!
* Why Compounding Your Money Tax Free is Critical To Early Retirement
* How You Can Effortlessly Find Pre-Foreclosure Prospects
* How To Have Your Clients Ask You Share Their Home Equity With Little Or No Risk

How To Originate In The MOST Lucrative Niche Where No Competition Lives


Remember to check out our website for updates, additional information
and other great resources!

U.S. Fed's Beige Book Reports Economic Conditions Weakened Since February
Economic conditions across the United States have slowed since February, the Federal Reserve's Beige Book noted, as nine of the 12 districts report slowing economic activity.
Another Bad Month for Census Report on Permits, Housing Starts
Housing starts and building permits continue to decline but builders are seeing a glimmer of hope down the road.
Mortgage Rates, Application Volume Show Little Movement for Week
Weekly Mortgage Market Report
U.S. Regional Banks Favoured Less Action Prior to Bear Stearns Rescue
The Federal Reserve offered no explanation for the quarter-point cut in the discount rate on the day of the near-collapse of Bear Stearns in minutes of the March 16 meeting.

What is The GAP? Why am I Talking About It? (Part 2)
(You should be in control of the deal. Private lending is the ONLY way to accomplish this! )

By Pete Brady

"An informative look at the inside of the new business of credit from a mortgage broker's perspective."

With an unprecedented credit crisis, you will need to be prepared. You should be in control of the deal.

Private lending is the ONLY way to accomplish this and make big origination fees.

In the first of this two part series I talked about Private Lending ("The Silent Mortgage Boom") and the GAP. In this, the second part, I will talk about reserves, the GAP and how it relates to your business and the importance of Private Money Lending to help you make big origination fees.

The next piece of the puzzle…the lack of reserves to actually pay benefits on the insurance should it be called on to actually protect against default…gets spooky. The buyers of swaps (primarily investment bankers) do not show . . .

Read Full Story

Start at the Beginning!
("...you have done all this work and spent a ton of money to get the client to come to you and POOF, they are gone!")

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In the last newsletter, I talked about getting referrals. Once you get that potential customer interested in your business, you want to make sure you do everything you can to make them a client. You have to start at the beginning.

What a concept... Starting at the beginning.

As obvious as it sounds, this is very overlooked. Do not under estimate the value of first impressions!

It is very difficult, sometimes impossible to overcome a bad first impression. People really do judge a book by it's cover. First impressions are lasting impressions. In the worst case, a potential client who gets a bad first impression will walk away and never come back. Think about it, you have done all this work and spent a ton of money to get the client to come to you and POOF, they are gone!

I know when I was shopping for a mortgage, part of my decisison was based on how I felt by the way the phone was answered. If they answered quickly, were friendly, and sounded knowledgeable, I would continue with the conversation. If they took too long to answer the phone, sounded unconcerned, or was abrupt with me, I simply said thank you and went to the next name on my list.

You have make customer relations a priority and manage first impressions. Talk to your employees about it, brainstorm with them, make it a natural part of your everyday business.

Here are some ideas to help you get started:
1) Think about where your potential clients get their first impression? Is it over the phone? Is it when they walk in your door? Is it in a public forum? Wherever it is, you want to make sure that every aspect of that engagement is handled with the utmost professionalism.

2) Every employee who might answer the phone should be trained to be friendly and to know the basics of your business so they can immediately sound knowledgeable.

3) What is the appearance of your office or store? Think about it. How many times have you walked into an office, looked around and asked yourself "Is this place really successful? Do I want to do business here?" The place has to be appropriate for your business. Does it look clean? Does it look used? Should it appear calm or busy?

I had an attorney that I did a lot of business with over the phone. Then one day I decided I actually wanted to meet him. When I went to his office, his hair was unkempt, his office was stark. I mean really stark. There was a desk, an almost empty book case, a phone, two chairs, a printer on the floor, and an answering machine. I began to wonder if I was his only client. Was he a fly-by-night attorney who would mysteriously disappear one day? If I had not otherwise been doing business with him I would have immediately walked away. In this case, I did more research and found out this was one of several offices he had. I also went the extra step and checked his references.

4) Think about what happens when a potential client first walks in your door:

- Who greets people when they arrive? Is it whoever happens to be walking by the entrance when the client walks in? Is there a designated person to greet them?

- Do the people appear professional in attire and attitude?

- Does everyone appear happy to be working there?

- When the client walks in the door, will they know where to go?

- Do they know you are aware of their presence?

There is a lot to consider. However, you got the client to come to you. Do not lose them before you even get started!

Helping your business Thrive NOW!
Richard Lazovick
Editor of MortgagePro News,

P.S. I hope you have been benefitting from this MPN Thrive NOW! newsletter, the MortgagePro News website, the Teleseminars and all the other resources we have been providing for free this past year. If so, please show me your appreciation by dropping me a quick email testimonial. If you include a link to your website, I will post that on the MPN site. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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