In This Issue

Note From The Editor:
The How and Why of Getting Referrals ...
One of the best, most cost effective and under valued sources of new customers is referrals. The question most people have is how to stimulate referrals. There are many ways to stimulate referrals. One of the most effective and underused strategies is... (Continued Below)

News Headlines: The Latest Mortgage Related News Headlines

Announcements:
- Supercharging your Blog! Live event in San Francisco!
- Private loans and how to get in the game!!

Feature Article: What is The GAP? Why am I Talking About It?
By Pete Bady

MPN Recommends: Tools for getting leads and increasing your in.come.

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Thrive Now Success Series presents ...

#1) Ted Prodromou's new Supercharging Your Blog!!

Live event in San Francisco !

Saturday April 26th 10 AM - 5 PM

This is an all-day hands-on training class where together we will create your blog and connect it
to high-traffic Web 2.0 websites so you'll get instant exposure on the internet.

One student from our last class increased her blog traffic from an average of 5 hits per day to over 150 hits a day, everyday by implementing just one of the tips she learned in the class. She's become an authority in her niche in just a few weeks and gets a steady flow of questions from her blog visitors. And of course sales are up!!

Learn more now


#2) Pete Brady's:

“…Discover Why You As a Loan Pro Should Be Making Private Loans…And How To Get In The Game!”

During Pete's Teleseminar, You’ll Discover:

* How To Get Started With Little or No Cash of Your Own
* Up To 17 different niche opportunities that make your clients hungry to borrow your money.
* Why Earning a 15% rate of return is for Grandma…You need to be “eyeing” 20-30% - even as much as 44% annually on Your Money!
* Why Compounding Your Money Tax Free is Critical To Early Retirement
* How You Can Effortlessly Find Pre-Foreclosure Prospects
* How To Have Your Clients Ask You Share Their Home Equity With Little Or No Risk

** Please Keep checking back for more details **


Remember to check out our website for updates, additional information
and other great resources!

Central Bank Watch: Bernanke Warns of U.S. Contraction
A look at this week's Central Bank News.
Hope Now's Successes May be Over Rated
Hope Now is touting its many successes but New York Times article has a less flattering view.
U.S. Mortgage Applications Drop 28.7%, Refinances Fall 38.1%
A look at the latest mortgage application and refinancing numbers.
Plenty More Subprime Fallout to Come, Says CIBC's Rubin
Losses from the U.S. subprime mortgage meltdown could top $300 billion. "We're about 55-60% of the way through the subprime fallout."

What is The GAP? Why am I Talking About It?
(FEAR will preside over the INSTITUTION’S ability to make loans and sell them! )

By Pete Brady

"An informative look at the inside of the new business of credit from a mortgage broker's perspective."

With an unprecedented credit crisis, you will need to be prepared. You should be in control of the deal.

Private lending is the ONLY way to accomplish this and make big origination fees.

In the first of this two part series I will talk about Private Lending ("The Silent Mortgage Boom&quot") and the GAP.

I’m going to define the “GAP” as the demand for money (desire to borrow) which resides between what institutional lenders can “safely” fund and sell on the secondary market, and insanity – the line in the sand where your parents wouldn’t even. . .

Read Full Story

Add Video To Your Emails and Website -

Previous Teleclasses - Listen to Previous Teleclasses Now!!

Recommended Resources - You know what to do, now here are the tools you need!
The Tools and Resources

The how and why of Referrals...
("Do not under estimate the power of referrals. The person who refers once is like a gold-mine to you!")

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One of the best, most cost effective and under valued sources of new customers is referrals. The question most people have is how to stimulate referrals. There are many ways to stimulate referrals. One of the most effective and underused strategies is...

Simply ask for them!

That is right, ask.

Many people have hang-ups about asking. They are afraid to ask, either because they think it is impolite or rude, or they simply do not have the guts. Remember, ask and ye shall receive. (You never know until you try.) Referrals are a normal part of doing business. Do not twist their arm, or make a big deal. You can simply mention that if they liked your services, you appreciate them telling their friends and colleagues. Let them know it will help you to continue to provide quality services at reasonable prices - or whatever is appropriate for your instance.

Do not under estimate the power of referrals. The person who refers once is like a gold-mine to you. There are two points to keep in mind:
1) Massive research by major corporations indicates that the average person has an immediate circle of influence of fifty-two other people in their similar or related industry and level. That is fifty-two (52) other people.
2) The person who refers once will do so over and over again if appreciated and motivated.

The average client only tells three other people about the satisfactory experience they had with you. There is the potential that they can/will refer fifty-two other people to you!

The secret is to motivate them to do so. When someone sends you a referral you should immediately show your appreciation. At a minimum, send them a thank you card or give them a call. Even better, send them a Thank You gift - a bottle of wine, a dinner, a gift card, etc. It should be something that you do not ordinarily sell. Send them a different gift each time. You will be amazed at the positive results from from these actions.

Conversely, failure to show your appreciation can have very negative results. The client who refers once and fails to get recognition and appreciation will probably never say anything to you, but to himself and often to a friend or associate he does say, "Can you believe it? I sent that guy a customer and never got as much as a thank you." And then he never refers again.

Helping your business Thrive NOW!
Richard Lazovick
Editor of MortgagePro News,

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