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1. What Makes You Different? (Spotlight Article/Niches)
Author : Jon Esposito
Not long ago, I hosted a room full of loan officers at my Spit in the Eye of the Taxman mortgage marketing boot camp. I think everyone agreed that it was a terrific seminar. And I think everyone left all PUMPED on the idea of achieving more in the mo...
2. What is The GAP? Why am I Talking About It? (Spotlight Article/Niches)
Author : Pete Brady What is The GAP? Why am I Talking About It?(FEAR will preside over the INSTITUTION’S ability to make loans and sell them!)ByPete...
3. Your Mother Taught You What You Needed To Know In Sales-- (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman Your Mother Taught You What You Needed To Know In Sales-- Create A GREAT First Impression!(Creating a first impression is an art more than a science.)
It is an inescapable fact that you only have one chance to m...
4. Managing In The Mortgage Maze (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman
I can still remember being promoted to manager of production at my mortgage company some twenty-five years ago (of course, I was 12 at the time…). I had just produced and closed almost 600 loans in my first eighteen months on the street....
5. Marketing Is A Journey Not A Destination (Spotlight Article/Sales And Marketing)
Author : Ted Prodromou
Last year I spent most of the year learning how to drive traffic to my website. I started the year with absolutely no website visitors in January and finished the year averaging about 4000 unique visitors per month. Through the process of trial and e...
6. 7 Steps to Launching a New Product, Program, or Service... for TONS of Sales (Spotlight Article/Sales And Marketing)
Author : Alexandria Brown, aka "The eZine Queen"
When I teach one of my Online Success Blueprint Workshops, the section that gets my attendees most excited is when I walk them through an actual product launch. What's a launch? It's when you release a new product, program, or s...
7. Tips for a Successful and Profitable New Year (Spotlight Article/Taxes, the New Year, and Planning)
Author : Ken Schreiber - Loan Officer Success
As I do every December, I look back at the past year and reflect on what I could have done better to improve my business. The first thing look at are my projections from last year to determine how well I exceeded my goals. If you are not setting defi...
8. Equity Acceleration and Debt Restructure (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman (If the equity acceleration program has a live automated component, it can act like a GPS to direct your efforts.) There is a tremendous amount of publicity going into the ideas of lower debt levels and accelerating mortgage pay...
9. Reverse Mortgages, Improving the Quality of Life (Spotlight Article/Niches)
Author : Sue Haviland, CSA
Say the words “reverse mortgage” a few years ago, and you got a look that said, “Oh, I’m sorry you had to take one of those.” It was the product of last resort, the product of the destitute. Today, however, when you s...
10. How Can I Close More Sales On My Website? (Spotlight Article/Sales And Marketing)
Author : Bob Regnerus How Can I Close More Sales On My Website? (Rather than trying to force your website to finish your sales, let it do what it’s good at: generating leads.)...
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