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1. Are You Just Another Head of Lettuce? (Spotlight Article/Niches)
Author : Brad Cooper
There they are in the produce aisle at the local grocery market. Heads of lettuce ready to be chosen by the consumer. Wait a minute – they all look the same. They are the same color, same size, same price, same packaging, and even marketed a...
2. Anna Nichole Smith - Marketing Genius? (Spotlight Article/Sales And Marketing)
Author : Ted Prodromou
You probably don't remember the last time you heard the words 'Anna Nichole Smith' and 'genius' in the same sentence. Odds are you probably never heard them in the same sentence. Was Anna Nichole Smith a marketing genius? Let's look at some facts and...
3. A Lesson from The Track (Spotlight Article/Niches)
Author : Jon Esposito
How A Horse Can Teach You A Little Something About Business. And Yourself.
My real passion is horse racing. When I am not spending time with my family, originating mortgages or working with my mastermind coaching group, I can usually be found a...
4. Are You The CEO OF Your Company (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman
Do you think you have a great job in the mortgage industry? Or do you view yourself as the CEO of your own business? If you really want to lead the industry, you must view this as your company. This is true whether you work as a sole-proprietor out o...
5. Asking For The Business -- Is It Really The Key? -- (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman
As a teacher specializing within the mortgage business, I should not admit what I am about to say. Major companies and associations hire me to give half-day or full day sales training sessions to their originators. During these sessions we can d...
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