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1. Ten Things An Originator MUST Do To Become Successful (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman
I just returned from speaking at a very large sales and marketing event for loan officers. There were over 600 in attendance—so I would define that as very large. I would like to thank my friend Brian Sacks for hosting this event. There were...
2. The Real Story About Leads (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman
For years I have been training loan officers to be less dependent upon purchased leads by compiling their sphere of influence, keeping in touch with their sphere and delivering value to their sphere. Many who go through my advanced school, Origina...
3. The Basic Guidelines For Cold Calling -- Because Sometimes You Must -- (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman
If you have read my previous articles on this topic, you will get the impression that I do not think highly of “cold calling.” Sales people actually ignore previous and present customers as sources of additional business while they spe...
4. Telephone Sales (Spotlight Article/Articles by Dave Hershman)
Author : Dave Hershman Sell More Over The Phone
Do you want to talk about stress? Nothing is more stressful than receiving a stone cold phone inquiry and knowing that you have precious few seconds to develop rapport and set up a date. Telephone ...
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