1. What Makes You Different? (Spotlight Article/Niches)
Author : Jon Esposito
Not long ago, I hosted a room full of loan officers at my Spit in the Eye of the Taxman mortgage marketing boot camp. I think everyone agreed that it was a terrific seminar. And I think everyone left all PUMPED on the idea of achieving more in the mo...
2. What is The GAP? Why am I Talking About It? (Spotlight Article/Niches)
Author : Pete Brady What is The GAP? Why am I Talking About It?(FEAR will preside over the INSTITUTION’S ability to make loans and sell them!)ByPete...
3. Reverse Mortgages, Improving the Quality of Life (Spotlight Article/Niches)
Author : Sue Haviland, CSA
Say the words “reverse mortgage” a few years ago, and you got a look that said, “Oh, I’m sorry you had to take one of those.” It was the product of last resort, the product of the destitute. Today, however, when you s...
4. Why I Love Construction to Permanent Loans (Spotlight Article/Niches)
Author : Jon Esposito
Several years ago I took a look at the mortgage market and my role in it, and realized that I needed to focus on a niche. It was the best decision I ever made. The niche I chose was Construction to Permanent financing.
Why CTP? Well, there are ...
5. Riches in Niches – Going Against The Grain (Spotlight Article/Niches)
Author : Grant C. Robin - Nationally Recognized Mortgage Expert How to Eliminate Competition, Become an Expert and Have Clients Chasing You by Focusing on Underserved Niches
Did the subprime meltdown crush your business? Did the loans just dry up when 6 months ago things were going gangbuster...
6. Riches in Niches – Going Against The Grain (Spotlight Article/Niches)
Author : Grant C. Robin - Nationally Recognized Mortgage Expert Part V in a series: Construction-to-PermSimple math tells us his gross commission average was in excess of $36,000 per month!
"Try not to become a man of success but a man of value."...
7. The SBA's Savviest Program (Spotlight Article/Niches)
Author : Chris Hurn - President, CEO and Cofounder of Mercantile Commercial Capital SBA 504 Loans. Forget everything you’ve ever heard about the
U.S. Small Business Administration (SBA)
SBA 504 loans are tailor-made for business owners who want to acquire or develop their own facilities. Forget...
8. Riches in Niches – Going Against The Grain (Spotlight Article/Niches)
Author : Grant C. Robin - Nationally Recognized Mortgage Expert Part IV in a series: Bankruptcy BorrowersLast year over 1 million households filed for personal bankruptcy protection. That breaks down to 80,000 new potential customers each and every month!...
9. Riches in Niches – Going Against The Grain (Spotlight Article/Niches)
Author : Grant C. Robin - Nationally Recognized Mortgage Expert Part III in a series: The Small Commercial Niche
"Success is dependent upon the glands -- sweat glands."
~Zig Ziglar
Welcome to the third article about specializing in market niches, becoming known as the expert in yo...
10. Riches in Niches – Going Against The Grain (Spotlight Article/Niches)
Author : Grant C. Robin - Nationally Recognized Mortgage Expert Part II in a series: The Reverse Mortgage Niche
"Success is simply a matter of luck. Ask any failure."
~Earl Wilson, American newspaper columnist
Rarely are people willing to put forth a modicum of effort to receive ...
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