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1. What Makes You Different? (Spotlight Article/Niches)
Author : Jon Esposito
Not long ago, I hosted a room full of loan officers at my Spit in the Eye of the Taxman mortgage marketing boot camp. I think everyone agreed that it was a terrific seminar. And I think everyone left all PUMPED on the idea of achieving more in the mo...
2. What is The GAP? Why am I Talking About It? (Spotlight Article/Niches)
Author : Pete Brady What is The GAP? Why am I Talking About It?(FEAR will preside over the INSTITUTION’S ability to make loans and sell them!)ByPete...
3. Working at Home? Here's 10 Ways to Be More Productive (Spotlight Article/Misc - Business)
Author : Alexandria K. Brown (Welcome to the real world of working at home: unforeseen distractions, a lack of structured time, and sometimes a perceived loss of identity.)
Ah, working at home... Visions of leisurely days, conference call...
4. Why I Love Construction to Permanent Loans (Spotlight Article/Niches)
Author : Jon Esposito
Several years ago I took a look at the mortgage market and my role in it, and realized that I needed to focus on a niche. It was the best decision I ever made. The niche I chose was Construction to Permanent financing.
Why CTP? Well, there are ...
5. Why Do Rate Shoppers Shop? (Spotlight Article/Niches)
Author : Jessika Ondrick - Loan Officer Success
One of the biggest frustrations we all have as loan officers is the constant bombardment of callers who want to know our rates, points and fees. In this article I will explain to you why they ask these questions and some strategies you can use to dea...
6. Wow, The Power Of Niche Marketing! (Spotlight Article/Niches)
Author : Richard Lazovick and the MortgagePro News Team
The other night, while watching TV I saw a special called Silver Spoon Bay Area and it made me realize what is really possible. How would you like to have a $10,000 diamond studded dinner for two or a $100,000 weekend getaway? What about being abl...
7. Why did 2006 Pass with NO meaningful Progress made? (Spotlight Article/Taxes, the New Year, and Planning)
Author : Brad Cooper
Because you didn’t have a coach!! I find, when talking with fellow loan officers that this was THE BIG AHA of 2006…coaching!!! It was for me and I’ll bet that most Mastermind and Platinum coaching members would say the same t...
8. Welcome to 2007, Please Exit to the Left (Spotlight Article/Niches)
Author : Jon Esposito How to Avoid Being Part of the Mortgage Industry Mass Exodus of 2007A recent survey showed that there are 502,000+ residential loan officers working in America today. And most are headed for trouble. In fact, it is ...
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